Her face is seen daily in a popular musical commercial, in heavy rotation on regional television stations. Her bigger-than-life likeness appears in full, living color on the sides of semi-trucks that hurtle up and down the nation’s highways. Her photo is featured on product packages in grocery store shelves across the Mid-Atlantic region, and she is pampered and coiffed daily, just to pose and look beautiful for those who might catch a glimpse of her.

 

Sugar is owned by the Zimmer family, and has been the face of Broughton’s since 2003. She is 8 years old, and her face is recognized as the black-and-white cow on ice cream and other milk products throughout WV, Ohio and Kentucky. The baby calf in the new commercial was just weeks old at the time of filming, and her popularity as Sugar’s trainee likely insures her a spot in upcoming productions. Only time will tell if the camera will love her as it does Sugar, so that she, too, can make her living as a cow model.

Paris Hilton? Jessica Simpson? A famous supermodel? No. She’s Sugar the dairy cow, and she is one well-kept bovine. Sugar resides in a picture-perfect pasture on a farm just outside Marietta, Ohio, and her job is exactly as just described: to appear for the many cameras who snap her picture, as the visual representation of home-grown Broughton dairy products from America’s heartland.

 

And now, just in time for the flurry of Hollywood awards like the Golden Globes and the Oscars, Sugar is the recipient of a Davey award.

 

Broughton Knows Cool…and, apparently, so do the Davey Awards people. The Broughton commercial, created and produced by Salter & Associates in Vienna, WV, has been awarded the Silver statuette from the Davey Awards, judged by the International Academy of the Visual Arts, presenter of awards for excellence in advertising. Over 3,500 submissions were received for the 2006 awards, and Sugar’s Cool spot was a Silver winner.

 

The song, written by Lisa Collins and performed by the local pop group, ShhhBang, was recorded at Rick Lisak Productions, a studio in Cincinnati. The accompanying music video was shot at the Zimmer Farm in Marietta, and features Sugar the cow, along with idyllic farm scenes and shots of ShhhBang, harmonizing in the barn. It has been airing for a year on regional television stations, and seems to garner particular attention during college and professional football games.

 

An even newer Broughton commercial features a snippet of the song, with an animated Sugar talking to her tiny protégée calf about how to be the “cool” Broughton cow. This has proven to be one of the most successful commercial series done by Broughton in some time.